“Giving You (And Your Potential Customers) What You Want”
Business is thechosen vehicle to reach the American Dream over any other method. You are smart, ambitious and have a dream you are determined on making a reality. Your business is more than just a job. It’s an avenue of self expression, self actualization and financial independence. If you are one of the thousands fleeing a corporate job in the pursuit of your health, WEALTH and happiness, you need to keep reading.
“Establish your work outside and get your fields ready; afterward build your house” (Proverbs 24.27, the Bible). In other words, take care of business first. If you don’t you won’t have a house to care for.
You bust your butt and work hard to make your business work. Isn’t it time your business started working for you? People just like you are doing it every day. You can too. There is a secret to it hiding in plain sight I am going to unveil shortly. But it it often the single most important factor in success or failure of a business.
This secret works for any kind of business imaginable. In fact, you are probably using it right now. So why the cloak and dagger stuff? Because most business don’t know how to use it well. Many, many people think that if there is at least a nob in that direction they are doing well. The fact is, you could be doing much better. I know this because of the knowledge I have gained from listening to some of the best business builders in the country.
Their secret…is effective marketing. As I mentioned, it’s in plain sight. But how effective is your marketing? Let me ask a few basic questions to get your juices flowing. If you can’t answer any one of these you need to reconsider your strategy. Ready?
- Which half of your marketing is working?
- What is your USP?
- Are you reaching your target market?
Let me narrow this down a little bit. There is “Advertising” as an umbrella concept that focuses on “getting your name out there”. How effective has that been? A subset of this general idea is called Direct Response Marketing. When you follow direct marketing principals you will spend less and make more. The core of this is the copy used. What and how you say to your potential customers is critical for making your marketing effective.
Direct Response Copywriting Makes Your Marketing Work
You are known not only by the product or service you offer but also by your business persona – how you come across to the public. Words are powerful. Think of the people you hang out with. Are they funny, interesting, crazy, weird, stable? You know all this about them from what they say, how they say it and what they do. Your business is the same way.
Strong persuasive copy will make your business memorable. Why blend in when you can stand out? A direct response copywriter like myself knows how to get the attention you need to make your business succeed. Consider these two options for a local furniture store. “Anniversary sale now in progress! Save 20% on all store items!” or “Come To Our 11th Anniversary Sale On March 11-13th and Save 11% On Up To 3 Items, A Total Of 33%! Plus Get A Surprise Bonus When You Buy 3 Items And A FREE Gift Just For Coming In”. Which store would you go to?
Copywriters are in high demand for reasons just like this. A good ad can be run over and over. It’s like residual income for the business owner. Some sales letters have run for years because they keep pulling in new customers. Hiring a direct response copywriter could be one of the best things you could do for your business.
